AI in Legal Search
AI is now the first impression. Google’s SGE, Bing Copilot, and ChatGPT surface direct answers and cite just a few trusted sources. This hub collects our most important podcast episodes so law firms can understand how AI chooses authorities—and how to become one.
Featured Episodes
What Google’s SGE Means for Law Firms (Podcast)
Why rankings aren’t the finish line—and how to earn citations inside AI answers. Listen now →AI Won’t Cite You Unless You Structure Your Trust (Podcast)
Structured authority signals that turn expertise into machine-verifiable trust. Listen now →The Rise of Legal Answer Engines (Podcast)
From search to answers: how “answer engines” pick which lawyers to reference. Listen now →How to Use This Hub
- Start with What Google’s SGE Means for Law Firms for the big picture.
- Move to AI Won’t Cite You Unless You Structure Your Trust to operationalize signals.
- Finish with The Rise of Legal Answer Engines to understand how citations are chosen.
Frequently Asked Questions
Why a podcast hub for AI & law?
Because AI changes fast. This hub keeps our most useful, evergreen guidance in one place and ties it to deeper articles and tools.How do I get cited inside AI answers?
Make your firm machine-verifiable: LegalService/Attorney schema, expert-authored content, jurisdiction-specific FAQs, consistent profiles, and reputable third-party citations.Does SEO still matter?
Yes—SEO is foundational. But Answer Engine Optimization (AEO) determines who gets cited inside AI answers. Think beyond rankings to entity recognition and citations.Can smaller firms compete with big publishers?
Absolutely. A tight authority stack—accurate schema, localized FAQs, consistent directory profiles, and a few strong citations—often beats high-volume but unstructured content.How should we structure podcast/video content?
Publish transcripts, add timestamps, and mark up with PodcastEpisode/VideoObject schema. Attribute hosts/guests with Person schema and link episodes to practice pages.Key Quotes
“In AI search, the win isn’t a rank—it’s a citation inside the answer.” — Jeff Howell, Lex Wire
“Structure turns expertise into visibility—and visibility into first calls.” — Jeff Howell, Lex WireWant help turning rankings into citations? Start with the broader framework below or request a brief AI visibility audit.
Related Reading
- AI Legal Authority hub
- What Google’s SGE Means for Law Firm SEO
- AI Won’t Cite You Unless You Structure Your Trust
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